When you partner with us on video, you’re investing in a bespoke production experience built around your goals. From high-performing TikTok series to animated green-screen shoots and multi-camera productions, we tailor every detail to deliver content that works as hard as you do.
Pirates (A Penzance Musical)
Super Awesome Friends used five cameras to capture all the thrilling moments in this large-scale ensemble musical and edited a trailer that helped fuel ticket sales.
One of Roundabout’s most viewed videos of the year.
Water For Elephants Tour
We were tasked with creating a TVC to support the Water For Elephants tour on a tight budget. Using a combination of green screen and VFX we were able to recreate the visual excitement of the live show without actually having a set.
My Son’s A Queer
A great example of how SAF comes up with creative ideas that build off the DNA of a show.
Glengarry Glen Ross Opening Night
Two cameras, multiple phones and a unique, celeb-driven activation allowed us to create a sizzle that drops viewers into the excitement of opening night on Broadway.
Our Town
SAF conducted interviews with cast and creatives throughout the run of Kenny Leon’s Our Town, which we were able to craft into a mini-documentary about the process of breathing new life into this classic.
Telly Award winning series
We keep your brand aligned with what’s happening now — and what’s coming next. With a sharp eye on emerging trends and a deep understanding of culture, we lead campaigns through bespoke content that feels timely, authentic, and unmistakably you. From brand voice to meaningful connection, we keep your brand front and center.
Water For Elephants
Knowing that the backstage mechanics of this show mirrored the plot of the show, we created bespoke behind the scenes content that extended beyond just cast antics and personalities, but expanded the world of the show.
Picked up by other Broadway publishing platforms like Playbill and BroadwayWorld.
Sound of Music
Social content focuses on awareness and engagement by leaning into the nostalgia and love people have for the title while also bringing it into today’s social landscape through engaging content featuring cast and trends, making this a tour you’d want to follow.
First 5 months of tour:
1.8M engagements
32.3M impressions
28.9M video views
40k followers across 4 platforms
Tony Awards
Celebrated the theatre season through curated interviews, and BTS social content that encouraged social media engagement, increased tune-in awareness and viewership and positioned the Tony Awards as a must-see event for theatre lovers, performers, and culture enthusiasts.
Tony Awards Weekend stats:
5.2 billion social impressions
3.4 million views on TikTok since Sunday morning
29.9 million views on Instagram since Sunday morning
171k new followers across owned channels since Friday
161,900 mentions (up 75% from 2024)